Firstrust Bank Club & Touchdown Terrace –
Lincoln Financial Field
Located at Lincoln Financial Field, home of the Philadelphia Eagles, the Firstrust Bank Club and Touchdown Terrace were created as premium VIP experiences blending team spirit with brand storytelling. The Bank Club was developed with a modern speakeasy aesthetic, integrating layered design elements that reflect both the legacy and contemporary identity of the Philadelphia Eagles and Firstrust Bank. Historical imagery highlights the deep-rooted connection between the organizations, while branded moments, such as dimensional lettering with Firstrust Bank’s signature red whistles and a custom neon depiction of the “Philly Special”, introduce a bold, modern flair.
The design process included site surveying, creation of detailed scaled elevations, development and presentation of conceptual design directions, coordination of final design intent, budget alignment with external vendors, preparation of production-ready artwork, and oversight of vendor-led installation.
The Touchdown Terrace, located on an upper concourse level, expands the Firstrust brand into a more casual, high-traffic fan zone. Graphic applications include a floor logo derived from a custom wordmark, large-scale channel letters, and a mural showcasing the team’s fight song, designed as a vibrant fan photo opportunity. Additional branded moments, such as vinyl tile wraps around the bar and custom-printed cupholder covers integrated into terrace seating, were designed with durability, visibility, and consistency in mind. The process mirrored the Bank Club’s workflow, with a strong focus on integrating brand identity into the built environment through scalable, impactful design.
Work completed under the direction of D2 Branding, LLC.